Welcome back to our series, 5 Steps to Getting Your Business Out Of Survival Mode. This is Part II. Go HERE to read Part I, including the first step of my proprietary coaching process that I use with my clients to get them out of survival mode.
Today’s post is all about step 2, which in my opinion is the most important step. So here we go:
Step 2. Boost your Entrepreneurial Mojo & test your leadership skills.
As a business owner, the way you lead yourself, your team and your business determines where you end up and whether you achieve your goals and your version of success. How well you lead depends on your personal traits, strengths and talents, your mindset (or your attitude or mentality; whatever you want to call it), your personal habits, and the level of your conscious awareness about what is helping you move forward and what might be holding you back. This is what I call your Entrepreneurial Mojo.
“I am so sick and tired of dealing with this. I work so hard, sacrifice my family time, pay myself almost nothing – and just barely making my margins… I keep watching the bottom line like a hawk but I am no closer to where I want to be… I think I am ready to just walk away from this business… It’s causing me so much stress that I don’t know how much longer I can put up with it… ”
This was Laura, when we first started working together, talking about her physical therapy clinic, which she built and ran for over 10 years.
The truth about Laura’s business is that it has been very successful for the first 6 years. But after the 2008 recession things never quite got back to where they’ve been. However, Laura’s business did survive, while so many had to close their doors. And this she was very proud of. What Laura didn’t realize is that even after the economy improved, she continued to run her business in survival mode, getting enough results not to fail completely, yet not growing or moving forward.
“I am SO excited about starting my own business! It’s going to be amazing – I will do what I am passionate about, help a ton of people, and enjoy the freedom of not having a boss. Woo hoo!”, I was telling my sister Olga one evening back in 2011. Oh yes, I was thrilled. I was stoked. If there is a motivation mountain, I was at the top of it. I loved the prospect of creating something of my own and doing what I was naturally good at. And it seemed like nothing could ever change my over-the-top level of motivation. I was committed. I was in it to win it. And then I got to meet the real world and quickly learned that keeping that motivation up was not as easy as I thought it would be…
The day-to-day challenges of running a business, the ups and downs of the economy, and the never-ending search for ways to grow the business, can easily dampen one’s spirits. And once you feel down or unmotivated, it becomes so much more difficult to step outside of your comfort zone or to stay focused on the business priorities. And that is exactly what needs to happen on a daily basis to ensure your business’ future success. Luckily, simple adjustments to your day can help keep you motivated to stay on track: