Business Development Tips for Women Lawyers: How To Build a Book of Business Without Feeling Salesy, Pushy or Unauthentic
How would you like to build a book of business and grow your legal practice without feeling salesy, pushy or unauthentic?
Building a thriving law practice is challenging enough but doing it without feeling like a used car salesman is an entirely different level. I hear this a lot from women lawyers. They would love to build a thriving practice with a healthy book of business but they also don’t want to feel unauthentic, or pushy, or salesly in the process.
The good news is – you don’t have to!
2015 is almost here!
And with the New Year approaching quickly, if you are anything like me, you are probably looking back at 2014, taking stock of everything you accomplished (or wanted to accomplish), and starting to plan for the next year.
This is exactly what I’m doing this week! Every year I spend the last week of December reviewing my accomplishments for the year and setting new goals for the coming year and beyond. And I’ll admit – this is fun for me…
Want to do your own year-end review but are getting stuck on where to start or what to focus on? Here are a few tips:
“I LOVE money!”,
said the solidly-built man in his late 50s sitting next to me on my flight to Los Angeles. This was years ago in the late 90s, shortly after I moved to the US from Russia, which at the time was still recovering from Communism. We were talking about America, the Land of Opportunity, and the ability to make money freely.
When I heard him say that I remember thinking,
“Wow! This guy’s got no issues with publicly announcing his love of money. What if somebody hears him?! They’ll think he is greedy! This is so inappropriate…”
It took me years to realize that it was my then money blueprint talking…